Google Advertising Professional GAP Exam Adwords Qualification Training Notes...
Display URL: AdWords ads include a display URL. For example, the display URL in the ad below is ‘www.books.com.’ • Indicate who owns the destination URL, but does not need to match the actual...
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Account Navigation Overview 1. Campaign Management: Get a summary of your account’s performance, find useful tools for managing your campaigns, and edit your campaigns and ads through this tab....
View ArticleGoogle Advertising Professional GAP Exam Adwords Qualification Training Notes...
Basic ROI and Conversion Tracking Conversions can be sign up, sales, leads or pageviews ROI is ROAS – Return on Advertising Spend The Report Center can show you Profit (Sales rev less adwords costs)...
View ArticleGoogle Advertising Professional GAP Exam Adwords Qualification Training Notes...
Google Analytics Who is it for? - Web Designers, Online Marketers, Managers and anyone with a website Benefits – segment users, path to conversion analysis, track key metrics including ecommerce...
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